With respect to our staff we also go for quality. We work with an enthusiastic team of 8 highly trained employees, each with their own specialties and core tasks:
- 3 (research) directors (your regular contacts)
- 3 (technical) project managers and
- 2 research assistants (including our office manager).
In order to be able to guarantee an optimal quality for fieldwork as well, we try to have it conducted by our own staff as much as possible. For telephone research this is being realized by means of our own in-house call center in our Maastricht office. For face-to-face research we exclusively work with ISO 20252 certified fieldwork agencies adopting the same high quality standards as Branches & Trends. This also applies to online surveys which, if necessary, are exclusively subcontracted to a panel provider certified according to the ISO 26362 standard for access panels. Furthermore we have experienced in-depth interviewers and/or moderators available to conduct expert interviews or focus groups. All under our direct supervision and responsibility.
Additionally it’s a must to thoroughly monitor developments in the area of automation if we want to (continue to) play a vital part as a professional market research agency. Employees are therefore encouraged to take (further) training courses in these areas.